About Me
Transforming E-commerce Dreams into Reality with Strategy & Expertise
Hi, I’m Lucie Lennox – Your Partner in Ecommerce Growth
With 19+ years of experience across the fashion and beauty industries, from high street to luxury brands, I’ve blended creativity with technical expertise. Starting in Visual Merchandising, I developed a passion for designing immersive in-store experiences. This led me to digital retail, where I transitioned into Digital Merchandising and later expanded into full e-commerce strategies, covering website design, merchandising, content, and more.
I’ve worked with brands across the UK, Southeast Asia, Saudi Arabia, and Dubai, gaining valuable insights into regional market trends and customer behavior. This experience has helped me launch and optimise successful e-commerce platforms.
I’m eager to help brands, whether startups or established names, navigate the digital landscape and build user-centric online experiences that drive growth.
Empowering Businesses to Thrive in the Digital World
To Be the Go-To Partner for
E-commerce Success
My vision is to create long-lasting partnerships with businesses, providing them with tools and strategies that not only scale but also future-proof their operations. With a strong foundation in data-driven insights and creativity, I aim to transform the e-commerce landscape, one business at a time.
Trusted by Industry Leaders
My Journey of Success
I’ve had the privilege of collaborating with diverse brands, helping them scale and thrive in the competitive e-commerce world. Below are just a few of the impactful projects I’ve worked on, each showcasing the power of strategic consulting and customized solutions:
Website optimisation and e-commerce management for luxury fashion brand
Revenue growth of +198% within the first 2 months of management of the website. Optimised all aspects of the website from first touch point on the homepage to checkout.
Website redesign, optimisation and e-commerce management for luxury beauty brand
Implemented processes for the e-commerce function of the business, revenue increased by +20% with redesign of current website to enhance UX. Launched new website in the UAE.
E-commerce management, strategy and roadmap for luxury menswear brand
Built full strategy and roadmap for e-commerce side of the business, implemented processes and saw revenue growth of +50%, as well as uplift in all key metrics.
